COMEUP was founded in 1975 in Taiwan, and was specialized in a full range of electric winches. In 2010, COMEUP also announced the brands new logo with "Work Tough, Play Tough" slogan to promote its product portfolio of Smart and Tough winches to customers with continued leadership in design, innovation and quality. In 2012, the USA branch office was set up to develop the America market. For the time being, COMEUP winches have been distributed to more than 60 countries throughout 5 continents. COMEUP offers consumers worldwide the most reliable, high performance winching products and is one of the world's most recognized names for "the ultimate winching solution".